Why do we do it?  Here’s why!  Where Does It Come From? worked with other ethical clothing brands to produce this video for Fashion Revolution 2017

People do want to know more about their clothes – How were they made?  Who made them and were they fairly treated? Is the environment being harmed? You can find the answers to these questions simply by going to our Trace Your Garment page and typing in the garment code on your label.  You can find out all the things that turned cotton growing in a field into the clothes that you own today and get to know the people involved.

We can’t change the world on our own so we work with key organisations to ensure we’re part of a wider team.  Visit our ethical credentials page to see the organisations we work with and some of the accolades we’ve received!


Where To Find Us

You can buy our beautiful, handwoven clothes from selected retailers, including:

The Fairtrade Shop, Ipswich, Suffolk

Eye2eye, Wollaston, Northamptonshire

Fairtrade at St Michaels, Oxford

Fair and Fabulous, Newcastle Emlyn, Carmarthenshire

Friendship Vegan Shoes, 272 Hackney Rd, London

Leaves of Dreams, Watton, Norfolk

Pamper Parcels – subscription gift boxes

and online at:



Ethical Shop by New Internationalist

Ethical Stores

Fairmondo UK

Local and Independent

Shop #SBS

Suffolk Marketplace

and here in our online shop!





headshotHi, I’m Jo Salter, Founder of Where Does It Come From?

I was concerned that the clothes I was buying for myself and my children were not being ethically sourced, and that I may indirectly be helping to sustain cruel labour practices and contributing to the world’s pollution problems.

This motivated me to seek a way of providing an ethical alternative for garments people needed to buy.  Finding like minded people to partner with such as Moral Fibre Fabrics has enabled us to produce our first ranges of traceable clothes.  We are also working with new partners to explore ideas for future ranges – coming soon!

I was interviewed by BBC Radio Suffolk about why I set up Where Does It Come From? in July 2014. Click below to listen.