More and more people are asking questions about their clothes – How were they made?  Who made them and were they fairly treated?  Is the environment being harmed?  Where Does It Come From? is an award winning ethical fashion brand that creates high quality versatile clothing for all the family. Each garment comes with a code on the label so you can find the answers to these questions.

ethical fashion brand : A child sits on raw cotton in Saurashtra, Gujarat. This cotton will become ethical, traceable clothes for Where Does It Come From? ethical clothingWe sell our clothes directly and through retailers.  We also love Working with Businesses on wholesale orders and custom print designs – fantastic for events, customer gifts or staff wear.

Since we set up the business in 2013 we’ve learned that it’s important to be part of something bigger.  That is why we have become members of a number of key organisations to support our fair trade, social enterprise and responsible ethos.  We’ve also achieved recognition for our work too, winning awards and accreditations.  You can find out more about this in our Ethical Credentials.

Where Does It Come From? is Collaborating for Change

ethical fashion brandWe believe that working with other organisations and brands is the way to raise awareness and perception of ethical fashion.  In 2017  Where Does It Come From? brought together other ethical fashion brands in the UK to produce this video for Fashion Revolution.  In 2018 we went live – collaborating with #Ethicalhour to create a fantastic event at London’s Museum of Brands.  Find out more about the brands, the expert panel sessions and the media coverage in our article about Ethical Brands for Fashion Revolution 2018 – Live.

Where To Find the Ethical Fashion Brand Where Does It Come From?

You can buy our beautiful, ethical clothes in our Online Shop , and at from selected retailers, including:

Action Villages India

The Fairtrade Shop, Ipswich, Suffolk

Fair and Fabulous, Newcastle Emlyn, Carmarthenshire

and online at:


Amnesty International


Ethical Shop by New Internationalist

Ethical Stores

Fairmondo UK



The Nurture Collective

Wess Fashion


headshotHi, I’m Jo Salter, Founder of Where Does It Come From?

I was concerned that the clothes I was buying for myself and my family were not being created ethically, and that I may indirectly be helping to sustain cruel labour practices and contributing to the world’s pollution problems.

This motivated me to seek a way of providing an ethical alternative for garments people needed to buy.  Finding like minded people to partner with such as Moral Fibre Fabrics has enabled us to produce our first ranges of traceable clothes.  We are also working with new partners to explore ideas for future ranges.

I regularly produce articles for our Blog and for other publications such as Huffington Post, Metro UK, Pebble Magazine and Juno.  We’ve had coverage on BBC Look East and in the Guardian, East Anglian Daily Times, Woman and Home and many other publications.

BBC Radio Suffolk interviewed me back in July 2014 about why I set up Where Does It Come From?  Click below to listen.