Our Blog

UK Government Launch Environment Strategy and Extend Plastic Bag Levy

January 11th, 2018

plastic bag levy

The Government will be launching their new 25 year environment strategy on Thursday.  Snippets released this morning outline plans to extend the 5p charge on plastic bags in most shops and to eradicate all avoidable plastic by 2042.

It is certainly positive to have the government clearly accepting that there…

Ethical Christmas Gifts

December 8th, 2017

ethical christmas gifts

Here we are in December and I have finally started Christmas Shopping!  I started last Saturday by heading into town and buying some gifts in small businesses as it was Small Business…

Ethical Consumers Get Together – Conference 2017

November 3rd, 2017

ethical consumer

On 20th of October I headed off to the Ethical Consumer 2017 conference in London with my good friend and colleague Mark.  It is the third year I’ve attended and this years theme – Challenging Corporate Power in a Changing Political Landscape – really hit the button. 

Published November 3rd, 2017 & Filed in ethical events and happenings



A Dedicated Follower of Sustainable Fashion

September 24th, 2017

london fashion week

London Fashion Week…..

London Fashion Week 2017 has just finished – a frantic festival of catwalk shows and new designs.  But it’s not just about style and glamour, fashion is big business – the UK fashion industry contributed £28billion to the economy last year and supported 880,000 UK jobs (Oxford…

Our Journey towards Zero Waste….

September 8th, 2017

zero waste hand dyeing low water production for Where Does It Come From? ethical clothes #zerowasteweek

What is Zero Waste Week?


This week is Zero Waste Week, a fantastic opportunity for all of us as individuals and businesses to look at how much we throw away and to ask the question ‘where is ‘away’?’ What happens to…

Help us win an Observer Ethical Award!

September 1st, 2017

observer ethical awards

We’re going for it – we really want to win an Observer Ethical Award!

Now in their 11th year, the Observer Ethical Awards celebrate all the great work being done to make our world a better place.  This year…

Jeans with a High Waste

September 1st, 2017

jeans with a high waste wheredoesitcomefrom.co.uk ethical clothing uk

Jeans with a High Waste

by Jo Salter and Rachel Forcella (Forcella Content Marketing)

Who doesn’t own a pair of jeans?

Invented in 1873 by Jacob Davis and Levi Strauss (sound familiar?), jeans have gone from…

Our founder Jo interviewed by Jen Gale

August 5th, 2017

ethical clothing jo salter where does it come from? jen gale

Our founder Jo Salter was interviewed in a Facebook Live on July 5th by Jen Gale – ethical coach.  You can view the interview by clicking on the link: https://www.facebook.com/jen.gale.50/videos/10155200751106293/

EADT article on our Photoshoot Collaboration

August 5th, 2017

EADT covers Where Does It Come From? ethical clothes photoshoot collaboration in Felixstowe

The East Anglian Daily Times published an article by David Vincent covering our photoshoot collaboration with other local businesses.

Click to read the article online http://www.ipswichstar.co.uk/news/promoting-fair-trade-clothes-and-accessories-for-ipswich-based-firm-1-5124633

You can see many of the new photos on our website but especially in our Shirt Shop and

Clothes that Come with a Creation Story – EADT

July 17th, 2017

joanna lumley wears Where Does It Come From? elephant scarf

Joanna Lumley wears our Ethical Elephant Scarf on TV

We featured in the East Anglian Daily Times this week thanks to Joanna Lumley wearing our elephant scarf in her documentary ‘Joanna Lumley’s India’.  Click the link to read the article http://www.eadt.co.uk/news/clothes-that-come-with-a-creation-story-1-5101549

Joanna Lumley Wore Our Scarf on TV (Video Clip)

July 10th, 2017

joanna Lumley wears Where Does It Come From? ethical elephant scarf

We were delighted and honoured that Joanna Lumley wore a Where Does It Come From? Elephant scarf on her new documentary ‘Joanna Lumley’s India’.  Wearing the scarf clearly demonstrated Joanna’s commitment to sustainability and Fairtrade.  You can see a clip of the documentary where she is wearing the scarf…

Interview for Fashion Revolution on BBC Suffolk

May 18th, 2017

Jo Salter on BBC Radio Suffolk talking Fashion Revolution. Where Does It Come From? wheredoesitcomefrom.co.uk

Jo was invited onto BBC Radio Suffolk to talk about Fashion Revolution on 30 April 2017.  You can listen to the interview with Jon Wright by clicking below.

The Only Way is Ethics!

April 21st, 2017

Fashion Revolution The Only Way is Ethics Where Does It Come From? wheredoesitcomefrom.co.uk

10 Reasons Why Shopping for Ethical Clothes Is Easier Than Ever Before!

Great news – the ethical market in the UK is growing!  This is a big relief for us ethical shoppers as it is now simpler for us to buy our sackcloth…

Women for Women

March 13th, 2017

www.wheredoesitcomefrom.co.uk Where Does It Come From?

Celebrating Women – Half the World’s Population


Hopefully you spotted that not only was last week the second week of Fairtrade Fortnight, but it was also International Women’s Day on Wednesday.

Women are…

TV Dragon Theo Paphitis’ boost for two ethical businesses

February 28th, 2017

The East Anglian Daily Times published an article on 21 February 2017 outlining how Ipswich ethical businesses Where Does It Come From? and Arya Candles recently received awards from TV Dragon…

Love Makes The World Go Round

January 30th, 2017

So we’re approaching Valentines Day!  Traditionally this is the time that we show that special someone how appreciated they are. Of course its much better if we keep our loved ones up to speed on our loved up-ness much more regularly than annually, however at least this serves as a reminder to…

Do you know where your clothes really come from?

December 19th, 2016

Do you know where your clothes really come from? by Sheena Grant in the East Anglian Daily Times 16/12/16 – click the link to access.


I’m Dreaming of a Green Christmas…..

December 11th, 2016

Here we are rapidly approaching Christmas 2016 (where did that year go then?) and already ankle deep in preparations.  Christmas can become a stressful time – we try to reach some ethereal dream of yuletide perfection (as portrayed in the media/films/imagination) but without abandoning our ethical goals of buying…

Joanna Lumley’s boost for an Ipswich business

December 4th, 2016

Featured in the East Anglian Daily Times at:


Collaborating for Change – The Ethical Consumer Conference 2016

October 12th, 2016

collaborating for change

I headed off once again to the Amnesty International HQ in London for the annual Ethical Consumer Magazine conference which took place on Friday 30th September – this year entitled ‘Collaborating for Change’.  The goal of the conference was…

Trusted Clothes – an interview with our founder

August 27th, 2016

Our founder, Jo Salter, was recently interviewed by Canadian ethical fashion group ‘Trusted Clothes’.  You can read the interview by clicking the linkAn Interview with Jo Salter by Trusted Clothes

Crowdfunding – An Adrenaline Packed Roller Coaster Ride!

August 2nd, 2016

by Jo Salter, Founder of Where Does It Come From?
Currently crowdfunding at http://www.crowdfunder.co.uk/where-does-it-come-from

Managing a business is not a walk in the park (unless you are talking about a wildlife park fully stocked with…

Five Reasons why it’s better FOR YOU to buy Ethical Clothes

July 11th, 2016

Ethical Clothing from Where Does It Come From? wheredoesitcomefrom.co.uk

People like me often talk (bang on) about ethical clothes and the benefits for those people creating them and for our planet too.  That’s all very well but, let’s face it, however altruistic we are feeling, most of us want to know what’s in it for us. Well here…

Meeting Our Makers

July 11th, 2016

Trusted Clothes (www.trustedclothes.com) kindly asked us for a Guest Blog – click the link below to read it!

Meeting Our Makers – A Guest Blog for Trusted Clothes (more…)

Thoughts on our True Cost Movie Event on April 25th

May 12th, 2016

On Monday 25th April a special event took place in Ipswich, hosted by Where Does It Come From? and the Ipswich Fairtrade Group. An audience of cinema goers flocked to the Ipswich Film Theatre for the event…

Where Does It Come From? – A trip to India to Find Out!

April 29th, 2016

I’ve just returned from the whirlwind of noise, colour, heat and spice that is India! The trip was primarily for meeting our makers, the people who create the clothing for…

Interview by the School for Social Entrepreneurs

April 15th, 2016

Click the link to access the interview.


Jo Salter, Where Does It Come From?

Who Pays the Real Price for Our Clothing? – EADT

April 15th, 2016

East Anglian Daily Times (EADT) Where Does It Come From? www.wheredoesitcomefrom.co.uk

Click the link to reach the article in the East Anglian Daily Times (EADT).

The article focusses on our event in Ipswich for Fashion Revolution 2016 showing the movie The True Cost.  The movie showing will be followed by a panel session including Michael Gidney of the Fairtrade Foundation, Jo…

Juno Magazine : Jo Salter Takes Us On A Journey

April 7th, 2016

Where Does It Come From? Jo Salter Takes Us On A Journey With A Pair Of Jeans


Juno Magazine have kindly allowed us to reproduce our article that was published in their Issue 42.  Click on the above link to access the article.

What’s Fair about Fairtrade?

March 12th, 2016

Well we’re now coming to the end of Fairtrade Fortnight in the UK.   I hope you were able to take part in some of the events, such as Fairtrade Foundation’s ‘Sit down for breakfast, stand…

Ipswich firms vies for support from Deborah Meaden

February 16th, 2016

Article in the East Anglian Daily Times on 4th February 2016




New Year – Off with the Old and on with the New?

January 8th, 2016

Well it’s 2016 – time to take down the Christmas bling and look forward to the year ahead. It feels cleansing somehow to remove the tree and decorations – everything seems cleaner and more spacious! It’s actually a great time for a declutter…… right now in our house there’s a pile of toys,…

Where Does It Come From in the East Anglian Daily Times

December 28th, 2015

Click link below to be taken to the EADT website:

Where Does It Come From? Ipswich clothing firm takes an ethical approach to fashion.


Where Does It Come From? and MoralFibre In the India Times

December 9th, 2015

On Saturday 5th December 2015 we were featured in the India Times – you can click below to access the article.


Gift ideas – unique, ethical and fabulous…

December 4th, 2015

Where Does It Come From? scarf and What Daisy Did bag www.wheredoesitcomefrom.co.uk

Ok, so I know that lots of businesses are giving you gift ideas at the moment but this guide is different – I’m not plugging our products (although I’d love you to visit our shop and buy some!), I’m talking to you about brands and products I know personally.  I try…

Who Doesn’t Love a Bargain?

November 17th, 2015

We all like a bargain, don’t we? It’s thrilling! What is it that excites us so much? – is it because we feel we’re saving money? Perhaps we love the idea of getting something for less money than it is…

Clothing take-back Schemes – Panel Session

November 5th, 2015

What Contribution to fashion sustainability do clothing take-back Schemes offer?

Panel Session 14 October 2015

Last month I headed to Westminster, London for a panel session exploring the role of take-back schemes in fashion. Organised by hubbub and taking place in the UK…

Moving into the Mainstream

September 30th, 2015

A report on the Ethical Consumer Magazine conference ‘Mainstreaming Ethical Consumption’ by Jo Salter of Where Does It Come From? (wheredoesitcomefrom.co.uk)

Ethical Consumer Magazine’s conference took place at the Amnesty International Building in North London on Friday 25 September. With a range of speakers from key ethical businesses and organisations…

Need Versus Greed (or How to be a Loving Consumer….)

September 8th, 2015

Today I had to throw away some food.  It’s not that unusual in itself but it got me thinking. Worse – it was fish so it meant that a living creature had been killed purely to end up in the bin.  It didn’t seem a…

Fairtrade – It’s Not Just Bananas You Know!

September 8th, 2015

(by Jo Salter of Where Does It Come From? published in Suffolk Families Magazine September/October 2015 )

You’ve probably heard of Fairtrade. It’s been around in various forms for many years and its main aim is to ensure that the…

Article in ‘Sustainable News’

July 26th, 2015

organic shirts and denim shorts from Where Does It Come From? ethical traceable fairtrade wheredoesitcomefrom.co.uk

Label Code Unlocks Story of Clothes -Please click link to see this great article published in ‘Sustainable News’

Label Code Unlocks Story of Clothes

Why Does ‘Being Good’ Make You Feel Bad?

July 10th, 2015

Why does being good make us feel bad? ethical fashion. Where Does It Come From? www.wheredoesitcomefrom.co.uk

That cream cake is calling you, by name. ‘Eat me! Eat me! I’m delicious and creamy’. But you resist. You are ‘being good’….

Blogger Review – Mummy in the City review

July 7th, 2015

Blogger Mummy in the City kindly reviewed our Freya Pinafore dress.  You can read her review by clicking on the link below.


Blogger Review – Emmy’s Mummy

July 7th, 2015

The Blogger Emmys_Mummy kindly reviewed our kids’ jeans and culottes – you can read her article by clicking on the link below.


Interview and Feature by HowToBe

June 29th, 2015

I was interviewed by Hayley from How to Be who then wrote a fabulous article.  You can access this feature by visiting the How To Be website via the link below:


Ethical products you can trace – Ipswich Star

June 25th, 2015

new organic shirts from Where Does It Come From? ethical and traceable wheredoesitcomefrom.co.uk

A recent article in the Ipswich Star – Click below to access it.


My day at the EFF Source Summit

June 15th, 2015

Where Does It Come From? at the Ethical Fashion Forum Source Summit 2015 wheredoesitcomefrom.co.uk

Last Wednesday, 10th June, I headed to London in great anticipation to attend the Ethical Fashion Forum Source Summit Event. The event was held at the Amnesty International Building and was attended by around 150 people….

Fashion Revolution – Encouraging children to ask ‘Who Made My Clothes?’

April 16th, 2015

Fashion Revolution The Only Way is Ethics Where Does It Come From? wheredoesitcomefrom.co.uk

Fashion Revolution – Why April 24th?

On April 24th 2013, a date now remembered as Fashion Revolution Day, the Rana Plaza Clothing Factory in Dhaka, Bangladesh collapsed on its garment workers.  Over 1130 garment workers were killed and over 2500 were brought out alive from the wreckage – some with horrific…

‘The Code That Unlocks Your Clothes’

March 3rd, 2015

Blog post by Amanda from Third Rock Communications.

Click below to read Amanda’s article:



Where Does Your Scarf Come From??

February 12th, 2015

Blog Post by Bella Forcella – Beauty and Lifestyle Blogger – about tracing the life story of her new Where Does It Come From? scarf

Click on the link below to visit Bella Forcella’s article………


Adding ‘Responsibility’ to the Shopping List…

January 22nd, 2015

Dyeing denim by hand Where Does It Come From? wheredoesitcomefrom.co.uk ethical clothing brand uk

A blog by Jo Salter, Founder of Where Does It Come From? for The Organisation for Responsible Businesses (ORB) at www.orbuk.org.uk


Here we are in the New Year (half way through January already!).  So how are those New Year’s resolutions coming along?  Many…

A Green Business with Transparent Aspirations …….

October 24th, 2014

By Jo Salter, Founder of Where Does It Come From? (www.wheredoesitcomefrom.co.uk) created for ‘Green Aspirations’ (www.green-aspirations.co.uk)

At Where Does It Come From? we definitely have Green Aspirations!  We have other aspirations…

Comfortable in Your Clothes? Article in Let’s Talk

October 16th, 2014

Terry Redhead from ‘Lets Talk’ Magazine published a great article about the business (and me – at least I think that paragon is me…..).  We met for a lovely cup of tea and chat and I showed him some of the Where Does It Come From? collection.  Just click…

Dress like a Filmstar!

October 8th, 2014

Fantastic News!

The same ethical fabrics used in the Where Does It Come From? collection will now be gracing the stars of Hollywood!  Warner Bros have selected MoralFibre Fabrics, our partner in Gujarat, to supply the fabrics for…

Beautiful and Practical – for Everyone Involved………

September 11th, 2014

Denim Dress for Girls from Where Does It Come From? wheredoesitcomefrom.co.uk

(Blog created for Yours Sustainably)

People like to buy beautiful things, either for themselves or as gifts for the people they love. Beautiful things are often eye catching and unusual, or simple and well designed, but generally they must also…


July 9th, 2014

Guest Blog  by Shaillini Sheth Amin, Founder of MORALFIBRE

It started with a small message left by us – MORALFIBRE to one of the LinkedIn groups.  It was a standard message describing the unique handcrafted fabrics we promote made by the artisans…

BBC Radio Suffolk Interview

July 7th, 2014

Jo Salter, founder of ‘Where Does It Come From?’ was interviewed by Lesley Dolphin on BBC Radio Suffolk on 1st July 2014.  Here is a recording of the interview.

It’s a Small World…

June 27th, 2014

The only way is Ethics wheredoesitcomefrom.co.uk Where Does It Come From? Communicating across the Supply Chain

Isn’t it amazing that we can travel all over the world for business or pleasure, we can Skype with family down under or across the pond, but it is still not easy to link up with the people who make our clothes.  Clothes are pretty personal – they touch…

Ethical Brand Launch in the Ipswich Star – Where Does It Come From?

June 26th, 2014

Ethical Brand Launch

The Ipswich Star published an article today (26/6/14) on the launch of our ethical brand Where Does It Come From?  Click on…

Can We Love Our Clothes Like We Love Our Carrots?

June 20th, 2014

You might think that asking someone to have a better relationship with their clothes is a bit strange.  Well it’s actually more of…