Traceable Tunics from Africa

organic cotton from Uganda

photo: Cotonea

Following the success of our transparent supply chain in India, we’re doing it in Africa too!

You can now pledge –

We’re collaborating with the NGO Proudly Made in Africa to set up a transparent chain to create beautiful tunics (and other items) – using African organic cotton and to support African livelihoods and skills.

To make this happen Where Does It Come From? is running a crowdfund.  This means that you will have the opportunity to pre-order from the first run of our new garments (at discounted prices!) or make a donation.  This way of funding means we can be sure of sufficient money to pay the farmers and garment makers before we start the production.  It’s better than borrowing, plus it keeps you, our supporters, involved all the way through!

Simply enter your name and email below and we can keep you up to date with how our crowdfund and production are going.


Our First Sample!

Please sign up below and we will keep you in touch and make sure you don’t miss out on being part of this unique opportunity

Our Fabrics and Print Designs

We’re making our fabrics from scratch so that we know their full history, not just buying ready made fabrics.  We now have some prototype fabrics – just watch the video below to get a feel for how beautiful and ethical these are, and how beautiful the finished tunics and accessories are going to be…..

Why Cotton Grown in Africa?

crowdfunding Where Does It Come From? African tunics

Farming Organic Cotton in Uganda – photo Cotonea

Sub-Saharan Africa has ideal growing conditions for cotton.  Unlike other major cotton producing countries, African cotton is mainly grown by small holders and provides a livelihood for 5.6 million farmers and their families.

Cotton grown in Africa is eco-friendly too.  Matching growth cycles with rainfall patterns means that African cotton is fed purely by the rain.   The growing cycle in Africa is longer for this reason but this has added benefits in ensuring the soil can recuperate better between crops. Small holders tend to hand pick their crop which ensures that only the cotton is picked and not a mass removal of all plant life as can happen with cotton picked by machine.  Small holders are also more likely to practice crop rotation which also keeps soil healthier.

crowdfunding Where Does It Come From? African Tunics

Cotton in Uganda – photo Cotonea

We are planning to use certified organic cotton from Uganda for our tunics, which has been grown by farmers in a co-operative.  Unfortunately trading issues and war have led to generations moving away from cotton farming in the region, so we are keen to support the rebuilding of this important livelihood.

An Influx from the East

African textile industries have been hard hit by imported fabrics from China and the rest of Asia.  This effectively wiped out most of the African factories who could no longer compete with the low quality, mass produced fabrics.

Sadly many of the traditional African prints have been copied and the traditional skills lost so that much of the African fabrics you see nowadays, even if you are purchasing in Africa, are not actually made in Africa at all.

We are setting up a 3 phase project to combat this and help rebuild Africa’s traditional garment industry.

Why is the African Garment Industry struggling? Find out more in our article ‘The Decline of the African Garment Industry‘.

Find out more about why we are doing this in our article ‘Building a Transparent Supply Chain in Africa’.

Explore the partnerships we have set up to make this happen:

Working with the NGO Proudly Made in Africa

Mayamiko – our Production Partner in Africa

Organic Cotton from Uganda

Please sign up now to be part of this amazing project!