**** Our shirts are now on sale – you can order from our Shirt Shop – Read on for the story of our organic shirt production ****
So many of you asked us to create some clothes for grown ups that we decided to create a range of timeless, casual shirts – organic, unisex and very comfortable. To fund our shirt production – and to check that there really was demand – we ran a crowdfund in May 2016 offering the opportunity to pre-order one of the yet-to-be-created shirts.
We offered options for plain or printed, short or long sleeved, and an option for custom printing. The custom printed shirts allowed us to work with the pledger to come up with a unique print design – perfect for a club or business. (If you’d like to know more about this then take a look at how we can work with Businesses.)
You can watch our crowdfund pitch video below.
Fortunately we raised enough money to start the shirt production (phew) and set about working with our chosen partner Moral Fibre Fabrics – our fifth production together. You can find out more about the partnership in our Visit Report.
Selecting and Processing the Organic Cotton
We selected the organic cotton farms and purchased the cotton which was then handspun and woven at a co-operative in Gujarat, before being dyed by hand. Creating fabrics by hand uses virtually no carbon and dyeing by hand uses only one fifth of the water required for mill dyeing.
After specifying the shirt design and sizing, we received samples in September. We then made a few slight alterations to design and fit (Thanks very much to the guinea pigs that tried the shirts and gave us feedback….) and the shirts went off to the tailoring unit run by Rajubai – the same team who tailored our children’s shirts last year.
In the meantime all the photos and interviews captured during the shirt production were edited into garment stories. You can now find out how your shirt was made and get to know the people involved.
The plain short and long sleeved shirts arrived first. Those of you who pre-ordered had their shirts sent out straight away and the remaining shirts are available for sale on the website. We’d be grateful for any feedback, photos and reviews on our product pages. A photo session is planned so we can get some modelled shots of the shirts.
Printing the Designs
Designs for the printed and custom shirts were printed onto the fabric using a screen printing technique. Then the printed fabric was sent for tailoring. Here are some photos of our print designs being screen printed by hand onto the handwoven fabric.
Tailoring the Shirts
Below is Rajubhai the tailor cutting our beautiful, organic fabric ready for tailoring (rather him than me!). The printed shirts are now with their new owners. Some pledgers chose to have a unique design created – these will be unveiled at the buyers discretion!