Our Blog

Fashion’s Dirty Secrets – Secret No Longer!

October 9th, 2018

fashions dirty secrets

It’s out there – those who watched Stacey Dooley’s Fashion’s Dirty Secrets Documentary now agree that Fast Fashion is a no no.  For those of us, and there are many of us, who have been working to change the clothing industry for years THIS is a very exciting time!

Government Review into Fast Fashion – our Submission

October 8th, 2018

Attached is the Where Does It Come From? submission to the UK Government Review into Fast Fashion.

Government Fast Fashion input

This input has been published on the Government website at https://www.parliament.uk/business/committees/committees-a-z/commons-select/environmental-audit-committee/inquiries/parliament-2017/sustainability-of-the-fashion-industry-17-19/publications/

Ed Sheeran and Crowdfunding

September 28th, 2018

Ed sheeran and crowdfunding

I’ve got a confession to make.  I’m an Ed Sheeran Fan.  And yesterday I spent half an hour or so wrestling with the internet to buy tickets for his 2019 Suffolk gig.  The local boy is coming…

Natural Mumma: Tunics with an African Tale

September 26th, 2018

Thanks to Natural Mumma Magazine who featured an article about our new project to set up a sustainable supply chain in Africa in their September 2018 issue.  Read the magazine by clicking below.

Read the latest edition: Zero Waste (Sep 18)

London Fashion Week – Being the Change

September 17th, 2018

london fashion week - being the change

It’s glitz and glamour time in the capital!  Yesterday’s papers were full of Victoria Beckham’s new launch and top names in Fashion and Design are showcasing their latest collections.

For many people interested in fashion,…

Ethical Clothes from Africa

September 3rd, 2018

Ethical clothes from africa

Thank you to David Vincent of the East Anglian Daily Times for this fantastic article about our Ethical clothes from Africa ‘Tunics with a Tale’ project and crowdfund.  You can read the article online at : http://www.eadt.co.uk/business/new-africa-links-for-where-does-it-come-from-clothing-of-ipswich-1-5669578

Organic Cotton from Uganda

August 20th, 2018

organic cotton from Uganda

We’re very excited to tell you more about our new transparent supply chain in Africa.  Where Does It Come From? is creating beautiful tunics that will be the statement piece of your wardrobe – stylish, soft and…

Mayamiko – our production partner in Africa

August 13th, 2018

mayamiko partnering with Where Does It Come From?

Who are Mayamiko?

We are delighted to announce that our production partner for our new transparent African range will be Mayamiko. Mayamiko is based in Malawi and is a trust set up to train local impoverished people with business skills to enable them to…

Jo on The Happiness Show

August 5th, 2018

The happiness show

Last month our founder Jo was special guest on The Happiness Show

with DJ Samy on Ipswich Community Radio, talking about how clothes with stories and ethical living make us…

Proudly Made in Africa

August 4th, 2018

proudly made in africa

Where Does It Come From? is partnering with the NGO Proudly Made in Africa to create our new transparent supply chain in Africa.  Here’s the team – we’ve been working closely with their director, Vikki Brennan (back row, second from right) and with…

Business Ethics – Two part article with the Peer to Peer lender Rebuilding Society

August 1st, 2018

business ethics ethical fashion. Where Does It Come From? www.wheredoesitcomefrom.co.uk

Ethical Business – PART TWO BELOW

This is PART TWO of an article on Ethical Business co-created with rebuildingsociety.com. For PART ONE please go to: https://www.rebuildingsociety.com/where-it-comes-from-matters/


Building a Transparent Supply Chain in Africa for Clothing

July 27th, 2018

transparent supply chain in Africa

Jo Salter, Where Does It Come From? and Vikki Brennan, Proudly Made in Africa


Sign up for early bird offers at…

UK Government Fast Fashion Investigation – 3 Key Areas to Tackle

June 26th, 2018

uk government fast fashion investigation

Jo Salter
Founder, Where Does It Come From?

Great news that the UK government are launching an investigation into the impacts of Fast Fashion on the environment, announced by the BBC on Friday.  There’s been a media outcry in recent months on topics…

New Look is wrong to slash its prices …

June 15th, 2018

Our Founder Jo Salter was asked to comment on an announcement by fashion chain New Look that they intend to cut prices in an attempt to recover their financial losses.

New Look is wrong to slash its prices – consumers want to buy ethically, not cheaply


Our Founder Jo Salter on the BBC

June 6th, 2018

Last month Where Does It Come From? founder Jo Salter was interviewed by BBC Look East on running an ethical business and gender diversity issues.

Transparency in Fashion is the New Black

June 3rd, 2018

transparency in fashion

By Jo Salter, Founder of Where Does It Come From?

Transparency in Fashion – the Buzzword at Copenhagen Fashion Summit

It seems that the latest trend in fashion is transparency – knowing where your clothes came from and how…

Caryn Franklin, Diversity and the BBC!

May 13th, 2018

by Jo Salter
Founder of Where Does It Come From?

Nostalgia – Caryn Franklin and the Clothes Show

Sunday afternoons in front of ‘The Clothes Show’ hosted by Caryn Franklin were a regular part of my…

Ethical Brands for Fashion Revolution

May 4th, 2018

by Jo Salter, Founder Where Does It Come From?

On Saturday 28th April a group of almost 30 ethical brands got together at the Museum…

Fashion Revolution – 5 years on….

April 20th, 2018

On 24th April it will be the fifth anniversary of the Rana Plaza Factory disaster, in which 1138 garment workers were killed when their unsafe factory collapsed.  Many more were injured and countless lives were affected.

This disaster triggered a huge response from consumers and from the fashion industry.

The Plastic in Our Clothes – Is it a Plasticky Catastophe?

April 10th, 2018

by Jo Salter
Founder, Where Does It Come From?

Plastic and its overabundance is a hot topic at the moment.  From single use plastics like straws and coffee cups to plastic particles in our seas and food chain, it seems that the world has only just woken up…

Come On In to Fairtrade Fortnight 2018

February 24th, 2018

fairtrade fortnight

Fairtrade Fortnight 2018

Fairtrade Fortnight 2018 kicked off on Monday!  Over the two weeks there’ll be a huge number of events designed to promote and encourage the use of Fairtrade products such as chocolate (yum), cotton, fruit, spices, tea, coffee…

Going Plastic Free

February 22nd, 2018

organic pink shirt from Where Does It Come From? ethical clothes and traceable too sustainable clothing production

As part of our mission to run as a sustainable and ethical business, we are aiming to be as plastic free as possible.  This is a challenging task and an ongoing journey but the benefits for ourselves and the planet will be enormous.

Ethical is Easy!

February 21st, 2018

ethical business practices and policies Where Does It Come From? ethical is easy

by Jo Salter

Founder Where Does It Come From?

When I talk to people about shopping and living ethically (and I do this a lot), a common response is that being ethical is just too complicated, too difficult and too expensive for them to take it on.  This…

Dress Your Values (Like Meghan!)

February 1st, 2018

meghan markle ethical fashion daily mail

Jo Salter, Founder of Where Does It Come From?
Katie Carr, Founder of Tommy and Lottie

Meghan Markle Shows Us Her Ethics!

It was fabulous this week to see the Daily…

Reduce, Re-use, Recycle – Let’s Focus on the First R….

January 27th, 2018

London Fashion Week The only way is Ethics wheredoesitcomefrom.co.uk Where Does It Come From?

Traditionally the ‘Three Rs’ were about education.  This is slightly strange given that two of them don’t even start with R – a Victorian attempt at irony I guess.  In current thinking the three Rs are the mantra of sustainability and frugality – Reduce, Re-use, Recycle. Our children learn…

UK Government Launch Environment Strategy and Extend Plastic Bag Levy

January 11th, 2018

plastic bag levy reduce reuse recycle ethical is easy

The Government will be launching their new 25 year environment strategy on Thursday.  Snippets released this morning outline plans to extend the 5p charge on plastic bags in most shops and to eradicate all avoidable plastic by 2042.

It is certainly positive to have the government clearly accepting that there…

Ethical Christmas Gifts

December 8th, 2017

ethical christmas gifts

Here we are in December and I have finally started Christmas Shopping!  I started last Saturday by heading into town and buying some gifts in small businesses as it was Small Business…

Ethical Consumers Get Together – Conference 2017

November 3rd, 2017

ethical consumer

On 20th of October I headed off to the Ethical Consumer 2017 conference in London with my good friend and colleague Mark.  It is the third year I’ve attended and this years theme – Challenging Corporate Power in a Changing Political Landscape – really hit the button. 

Published November 3rd, 2017 & Filed in ethical events and happenings



A Dedicated Follower of Sustainable Fashion

September 24th, 2017

london fashion week - being the change

London Fashion Week…..

London Fashion Week 2017 has just finished – a frantic festival of catwalk shows and new designs.  But it’s not just about style and glamour, fashion is big business – the UK fashion industry contributed £28billion to the economy last year and supported 880,000 UK jobs (Oxford…

Our Journey towards Zero Waste….

September 8th, 2017

zero waste hand dyeing low water production for Where Does It Come From? ethical clothes #zerowasteweek sustainable clothing production

What is Zero Waste Week?


This week is Zero Waste Week, a fantastic opportunity for all of us as individuals and businesses to look at how much we throw away and to ask the question ‘where is ‘away’?’ What happens to…

Help us win an Observer Ethical Award!

September 1st, 2017

observer ethical awards

We’re going for it – we really want to win an Observer Ethical Award!

Now in their 11th year, the Observer Ethical Awards celebrate all the great work being done to make our world a better place.  This year…

Jeans with a High Waste

September 1st, 2017

jeans with a high waste wheredoesitcomefrom.co.uk ethical clothing uk

Jeans with a High Waste

by Jo Salter and Rachel Forcella (Forcella Content Marketing)

Who doesn’t own a pair of jeans?

Invented in 1873 by Jacob Davis and Levi Strauss (sound familiar?), jeans have gone from…

Our founder Jo interviewed by Jen Gale

August 5th, 2017

ethical clothing jo salter where does it come from? jen gale

Our founder Jo Salter was interviewed in a Facebook Live on July 5th by Jen Gale – ethical coach.  You can view the interview by clicking on the link: https://www.facebook.com/jen.gale.50/videos/10155200751106293/

EADT article on our Photoshoot Collaboration

August 5th, 2017

EADT covers Where Does It Come From? ethical clothes photoshoot collaboration in Felixstowe

The East Anglian Daily Times published an article by David Vincent covering our photoshoot collaboration with other local businesses.

Click to read the article online http://www.ipswichstar.co.uk/news/promoting-fair-trade-clothes-and-accessories-for-ipswich-based-firm-1-5124633

You can see many of the new photos on our website but especially in our Shirt Shop and

Clothes that Come with a Creation Story – EADT

July 17th, 2017

joanna lumley wears our ethical elephant scarf on TV Where Does It Come From? EADT ethical clothing brands

Joanna Lumley wears our Ethical Elephant Scarf on TV

We featured in the East Anglian Daily Times this week thanks to Joanna Lumley wearing our elephant scarf in her documentary ‘Joanna Lumley’s India’.  Click the link to read the article http://www.eadt.co.uk/news/clothes-that-come-with-a-creation-story-1-5101549

Joanna Lumley Wore Our Scarf on TV (Video Clip)

July 10th, 2017

joanna Lumley wears Where Does It Come From? ethical elephant scarf

We were delighted and honoured that Joanna Lumley wore a Where Does It Come From? Elephant scarf on her new documentary ‘Joanna Lumley’s India’.  Wearing the scarf clearly demonstrated Joanna’s commitment to sustainability and Fairtrade.  You can see a clip of the documentary where she is wearing the scarf…

Interview for Fashion Revolution on BBC Suffolk

May 18th, 2017

Jo Salter on BBC Radio Suffolk talking Fashion Revolution. Where Does It Come From? wheredoesitcomefrom.co.uk

Jo was invited onto BBC Radio Suffolk to talk about Fashion Revolution on 30 April 2017.  You can listen to the interview with Jon Wright by clicking below.

The Only Way is Ethics!

April 21st, 2017

Fashion Revolution The Only Way is Ethics Where Does It Come From? wheredoesitcomefrom.co.uk shop ethically

10 Reasons Why Shopping  Ethically for Clothes Is Easier Than Ever Before!

Great news – the ethical market in the UK is growing!  This is a big relief for those of us who shop ethically as it is now simpler for us to…

Women for Women

March 13th, 2017

international women's day uk government fast fashion investigation

Celebrating Women – Half the World’s Population


It’s International Women’s Day on 6 March, falling towards the end of second week of Fairtrade Fortnight.

Women are our Mothers, Friends, Colleagues, Sisters and Daughters. …

TV Dragon Theo Paphitis’ boost for two ethical businesses

February 28th, 2017

The East Anglian Daily Times published an article on 21 February 2017 outlining how Ipswich ethical businesses Where Does It Come From? and Arya Candles recently received awards from TV Dragon…

Love Makes The World Go Round

January 30th, 2017

So we’re approaching Valentines Day!  Traditionally this is the time that we show that special someone how appreciated they are. Of course its much better if we keep our loved ones up to speed on our loved up-ness much more regularly than annually, however at least this serves as a reminder to…

Do you know where your clothes really come from?

December 19th, 2016

Do you know where your clothes really come from? by Sheena Grant in the East Anglian Daily Times 16/12/16 – click the link to access.


I’m Dreaming of a Green Christmas…..

December 11th, 2016

Here we are rapidly approaching Christmas 2016 (where did that year go then?) and already ankle deep in preparations.  Christmas can become a stressful time – we try to reach some ethereal dream of yuletide perfection (as portrayed in the media/films/imagination) but without abandoning our ethical goals of buying…

Joanna Lumley’s boost for an Ipswich business

December 4th, 2016

joanna lumley wears Where Does It Come From? elephant scarf

Joanna Lumley wears Where Does It Come From?
Featured in the East Anglian Daily Times at:


Collaborating for Change – The Ethical Consumer Conference 2016

October 12th, 2016

collaborating for change

I headed off once again to the Amnesty International HQ in London for the annual Ethical Consumer Magazine conference which took place on Friday 30th September – this year entitled ‘Collaborating for Change’.  The goal of the conference was…

Trusted Clothes – an interview with our founder

August 27th, 2016

Our founder, Jo Salter, was recently interviewed by Canadian ethical fashion group ‘Trusted Clothes’.  You can read the interview by clicking the linkAn Interview with Jo Salter by Trusted Clothes

Crowdfunding – An Adrenaline Packed Roller Coaster Ride!

August 2nd, 2016

by Jo Salter, Founder of Where Does It Come From?
Where Does It Come From? is crowdfunding at http://www.crowdfunder.co.uk/where-does-it-come-from

Managing a business is not a walk in the park (unless you are talking about a…

Five Reasons why it’s better FOR YOU to buy Ethical Clothes

July 11th, 2016

Ethical Clothing from Where Does It Come From? wheredoesitcomefrom.co.uk

People like me often talk (bang on) about ethical clothes and the benefits for those people creating them and for our planet too.  That’s all very well but, let’s face it, however altruistic we are feeling, most of us want to know what’s in it for us. Well here…

Meeting Our Makers

July 11th, 2016

Trusted Clothes (www.trustedclothes.com) kindly asked us for a Guest Blog – click the link below to read it!

Meeting Our Makers – A Guest Blog for Trusted Clothes (more…)

Thoughts on our True Cost Movie Event on April 25th

May 12th, 2016

our true cost movie panel event

On Monday 25th April a special event took place in Ipswich, hosted by Where Does It Come From? and the Ipswich Fairtrade Group. An audience of cinema goers flocked to the Ipswich Film Theatre for the event…

Where Does It Come From? – A trip to India to Find Out!

April 29th, 2016

I’ve just returned from the whirlwind of noise, colour, heat and spice that is India! The trip was primarily for meeting our makers, the people who create the clothing for…

Interview by the School for Social Entrepreneurs

April 15th, 2016

Click the link to access the interview.


Jo Salter, Where Does It Come From?

Who Pays the Real Price for Our Clothing? – EADT

April 15th, 2016

East Anglian Daily Times (EADT) Where Does It Come From? www.wheredoesitcomefrom.co.uk

Click the link to reach the article in the East Anglian Daily Times (EADT).

The article focusses on our event in Ipswich for Fashion Revolution 2016 showing the movie The True Cost.  The movie showing will be followed by a panel session including Michael Gidney of the Fairtrade Foundation, Jo…

Juno Magazine : Jo Salter Takes Us On A Journey

April 7th, 2016

Where Does It Come From? Jo Salter Takes Us On A Journey With A Pair Of Jeans


Juno Magazine have kindly allowed us to reproduce our article that was published in their Issue 42.  Click on the above link to access the article.

What’s Fair about Fairtrade?

March 12th, 2016

Well we’re now coming to the end of Fairtrade Fortnight in the UK.   I hope you were able to take part in some of the events, such as Fairtrade Foundation’s ‘Sit down for breakfast, stand…

Ipswich firms vies for support from Deborah Meaden

February 16th, 2016

Article in the East Anglian Daily Times on 4th February 2016




New Year – Off with the Old and on with the New?

January 8th, 2016

Well it’s 2016 – time to take down the Christmas bling and look forward to the year ahead. It feels cleansing somehow to remove the tree and decorations – everything seems cleaner and more spacious! It’s actually a great time for a declutter…… right now in our house there’s a pile of toys,…

Where Does It Come From in the East Anglian Daily Times

December 28th, 2015

Click link below to be taken to the EADT website:

Where Does It Come From? Ipswich clothing firm takes an ethical approach to fashion.


Where Does It Come From? and MoralFibre In the India Times

December 9th, 2015

On Saturday 5th December 2015 we were featured in the India Times – you can click below to access the article.


Gift ideas – unique, ethical and fabulous…

December 4th, 2015

ethical gift ideas from Where Does It Come From? scarf and What Daisy Did bag wwwethical gift ideas from wheredoesitcomefrom.co.uk

Ok, so I know that lots of businesses are giving you ethical gift ideas at the moment but this guide is different – I’m not plugging our products (although I’d love you to visit our shop and buy some!), I’m talking to you about brands and products I know personally.  I…

Who Doesn’t Love a Bargain?

November 17th, 2015

We all like a bargain, don’t we? It’s thrilling! What is it that excites us so much? – is it because we feel we’re saving money? Perhaps we love the idea of getting something for less money than it is…

Clothing take-back Schemes – Panel Session

November 5th, 2015

What Contribution to fashion sustainability do clothing take-back Schemes offer?

Panel Session 14 October 2015

Last month I headed to Westminster, London for a panel session exploring the role of take-back schemes in fashion. Organised by hubbub and taking place in the UK…

Moving into the Mainstream

September 30th, 2015

A report on the Ethical Consumer Magazine conference ‘Mainstreaming Ethical Consumption’ by Jo Salter of Where Does It Come From? (wheredoesitcomefrom.co.uk)

Ethical Consumer Magazine’s conference took place at the Amnesty International Building in North London on Friday 25 September. With a range of speakers from key ethical businesses and organisations…

Need Versus Greed (or How to be a Loving Consumer….)

September 8th, 2015

need versus greed Where Does It Come From? Clothes that Tell Tales

Today I had to throw away some food.  It’s not that unusual in itself but it got me thinking. Worse – it was fish so it meant that a living creature had been…

Fairtrade – It’s Not Just Bananas You Know!

September 8th, 2015

(by Jo Salter of Where Does It Come From? published in Suffolk Families Magazine September/October 2015 )

You’ve probably heard of Fairtrade. It’s been around in various forms for many years and its main aim is to ensure that the…

Article in ‘Sustainable News’

July 26th, 2015

organic shirts and denim shorts from Where Does It Come From? ethical traceable fairtrade wheredoesitcomefrom.co.uk

Label Code Unlocks Story of Clothes -Please click link to see this great article published in ‘Sustainable News’

Label Code Unlocks Story of Clothes

Why Does ‘Being Good’ Make You Feel Bad?

July 10th, 2015

business ethics ethical fashion. Where Does It Come From? www.wheredoesitcomefrom.co.uk

That cream cake is calling you, by name. ‘Eat me! Eat me! I’m delicious and creamy’. But you resist. You are ‘being good’….

Blogger Review – Mummy in the City review

July 7th, 2015

Blogger Mummy in the City kindly reviewed our Freya Pinafore dress.  You can read her review by clicking on the link below.


Blogger Review – Emmy’s Mummy

July 7th, 2015

The Blogger Emmys_Mummy kindly reviewed our kids’ jeans and culottes – you can read her article by clicking on the link below.


Interview and Feature by HowToBe

June 29th, 2015

I was interviewed by Hayley from How to Be who then wrote a fabulous article.  You can access this feature by visiting the How To Be website via the link below:


Ethical products you can trace – Ipswich Star

June 25th, 2015

new organic shirts from Where Does It Come From? ethical and traceable wheredoesitcomefrom.co.uk

A recent article in the Ipswich Star – Click below to access it.


My day at the EFF Source Summit

June 15th, 2015

Where Does It Come From? at the Ethical Fashion Forum Source Summit 2015 wheredoesitcomefrom.co.uk

Last Wednesday, 10th June, I headed to London in great anticipation to attend the Ethical Fashion Forum Source Summit Event. The event was held at the Amnesty International Building and was attended by around 150 people….

Fashion Revolution – Encouraging children to ask ‘Who Made My Clothes?’

April 16th, 2015

Fashion Revolution The Only Way is Ethics Where Does It Come From? wheredoesitcomefrom.co.uk shop ethically

Fashion Revolution – Why April 24th?

On April 24th 2013, a date now remembered as Fashion Revolution Day, the Rana Plaza Clothing Factory in Dhaka, Bangladesh collapsed on its garment workers.  Over 1130 garment workers were killed and over 2500 were brought out alive from the wreckage – some with horrific…

‘The Code That Unlocks Your Clothes’

March 3rd, 2015

Blog post by Amanda from Third Rock Communications.

Click below to read Amanda’s article:



Where Does Your Scarf Come From??

February 12th, 2015

Blog Post by Bella Forcella – Beauty and Lifestyle Blogger – about tracing the life story of her new Where Does It Come From? scarf

Click on the link below to visit Bella Forcella’s article………