Traceable Tunics from Africa


Following the success of our transparent supply chain in India, we’re going to do it in Africa too!

We’re collaborating with the NGO Proudly Made in Africa to set up a transparent chain  to create beautiful tunics – using African organic cotton and to support African livelihoods and skills.

To make this happen Where Does It Come From? will be launching a crowdfund.  Pledgers can receive one of the first run of our new tunics. There’ll be early bird discounts too – 50% off for the first pledgers! – so if you sign up below you’ll know when to pledge to be one of the lucky ones.


Our First Sample!

Please sign up below and we will keep you in touch and make sure you don’t miss out on being part of this unique opportunity

Why Cotton Grown in Africa?

crowdfunding Where Does It Come From? African tunics

Farming Organic Cotton in Uganda – photo Cotonea

Sub-Saharan Africa has ideal growing conditions for cotton.  Unlike other major cotton producing countries, African cotton is mainly grown by small holders and provides a livelihood for 5.6 million farmers and their families.

Cotton grown in Africa is eco-friendly too.  Matching growth cycles with rainfall patterns means that African cotton is fed purely by the rain.   The growing cycle in Africa is longer for this reason but this has added benefits in ensuring the soil can recuperate better between crops. Small holders tend to hand pick their crop which ensures that only the cotton is picked and not a mass removal of all plant life as can happen with cotton picked by machine.  Small holders are also more likely to practice crop rotation which also keeps soil healthier.

crowdfunding Where Does It Come From? African Tunics

Cotton in Uganda – photo Cotonea

We are planning to use certified organic cotton from Uganda for our tunics, which has been grown by farmers in a co-operative.  Unfortunately trading issues and war have led to generations moving away from cotton farming in the region, so we are keen to support the rebuilding of this important livelihood.

An Influx from the East

African textile industries have been hard hit by imported fabrics from China and the rest of Asia.  This effectively wiped out most of the African factories who could no longer compete with the low quality, mass produced fabrics.

Sadly many of the traditional African prints have been copied and the traditional skills lost so that much of the African fabrics you see nowadays, even if you are purchasing in Africa, are not actually made in Africa at all.

We are setting up a 3 phase project to combat this and help rebuild Africa’s traditional garment industry.

Find out more about why we are doing this in our article ‘Building a Transparent Supply Chain in Africa’.

Please sign up now to be part of this amazing project!