At Where Does It Come From? we don’t see why our clothes have to cost the earth.  We want you to have beautiful, quality garments and we use the most eco-friendly processes we can to achieve this.  Luckily most of these practices are traditional so that we are helping sustain such crafts as hand weaving and block printing too, as well as provide livelihoods for people who learned their skills from their parents and grandparents.  As it happens these processes produce amazing clothes too!

Our Sustainable Production

This is how we make our clothes in a sustainable way:

  1. A child sits on raw cotton in Saurashtra, Gujarat. This cotton will become ethical, traceable clothes for Where Does It Come From? sustainable1. We use cotton which grows locally to our production.  This means that we are supporting the local farmers and also that the cotton doesn’t travel a long way before it is processed, thus cutting down on carbon emissions.  Where possible we use organic cotton to ensure sustainable production methods and minimal use of pesticides.

2.  Our clothes are made from khadi, a cotton fabric that has been handwoven and handspun in co-operatives in India.  The equipment is powered by people power (pedals or handles) and even sometimes the sun.  This production uses virtually no carbon.

3. Our organic shirts and scarves are plastic free. We do not mix our cottons with polyester or coat them with any plastic substances. Shirt buttons are made from wood or shell.

  1. zero waste hand dyeing low water production for Where Does It Come From? ethical clothes #zerowasteweek sustainable clothing production4. Our fabrics are dyed by hand in large water vats.  This technique uses approximately one fifth of the water used in more standard dyeing processes.  The dyes used are a mix of Azo-free and natural dyes to ensure non-toxicity but also that colour will hold sufficiently when washed
  2. 5. Fabric – Our production partners Moral Fibre Fabrics share our sustainability values and ensure that the minimum amount of fabric is wasted during production. Design plays a key part too – for example our scarves are sized so that the fabric roll is equally split into 30 scarves.

sustainable6.  Printing – we use traditional hand block printing in many of our designs.  This craft involves the skill of carving a design onto a wooden block by hand.  The block is then used to repeatedly stamp the design onto the fabric.  Recently we have used hand screen printing too where the design is created through spreading dyes over a screen on the fabric which has had holes created to allow the dye to create the pattern.

Our Sustainable Business

  1. 1. Sustainable hosting: Our Website is hosted by Green Hosting which runs on a wind powered server farm.  We have a carbon free website!
  2. organic pink shirt from Where Does It Come From? sustainable business ethical clothes and traceable too sustainable clothing production2. Re-used and recycled stationary and packaging: We endeavour to do most correspondence electronically but our office paper is recycled and our leaflets and cards are printed on recycled paper too.  Our double thickness postage envelopes and shirt boxes are recyclable or recycled and we wrap in tissue rather than plastic.We re-use wherever possible – string, delivery boxes and even paper.

Ethical hairclips zero waste week sustainable business

3. Offcuts – We worked with millener Madge Hatter to create a range of brooches and hair accessories from offcuts from our denim Children’s Clothing range.  These are nearly sold out but it is definitely something we’ll do again.


4. Pre-loved Shop – We know that children grow and have designed our children’s clothes to last – with button elastic, adjustable poppers and roll up trouser legs.  We encourage people to pass on their outgrown clothing to friends and family but if they can’t then they can send it back to us and we will sell it in our Pre-loved Shop so that it lives to play another day.

Processes we will Not use

There are also processes which we do NOT use.  We will not use sandblasting or distressing techniques to artificially age our fabrics.

Zero Waste

For more information on our zero waste plans please read about Our Journey Towards Zero Waste and how we are Going Plastic Free.